Content Marketing
Single Advertiser B2B eNewsletters, April 2013 – March 2014 [CHART]
Dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014.
Read MoreColor's Effect On The Brain [INFOGRAPHIC]
This inforgraphic from WebpageFX illustrates color’s effect on the brain with regard to marketing communications.
Read MoreTime Writing Content vs. Time Readers Read It [CHART]
Doubling the time spent drafting content corresponds to an 89% increase in Total Time Read.
Read MoreMarketing Strategies That Produce Viral Content [INFOGRAPHIC]
This infographic by BestMarketingDegrees.org illustrates some marketing strategies that produce viral content.
Read MoreSocial Network Referral Share For Articles, H1 2014 [TABLE]
Nearly one in 10 BuzzFeed articles were shared on Pinterest.
Read MoreShare Of Articles Shared Via Social By Site, H1 2014 [CHART]
81.9% of articles shared socially were done so on Facebook.
Read MoreContent On Which People Comment Anonymously By Type, June 2014 [CHART]
40% of US internet users said they had commented anonymously.
Read MoreMetrics Content Marketers Wish They Could Measure, May 2014 [CHART]
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Read MoreTop Things Online Retailers Test, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreUS Pay-TV Penetration, 2010-2014 [CHART]
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.
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