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Content Marketing

Average Monthly Spending On Mobile Games By Segment, February 2014 [CHART]

The smartphone gaming audience will see faster growth in 2014 and all the way through 2018.

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Millennial Content Sharing By Category & Channel, April-July 2014 [CHART]

Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.

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The Life Of A B2B Sales Representative [INFOGRAPHIC]

This infographic from Qvidian illustrates the life and struggles a B2B sales representatives face on the job.

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Most Effective & Difficult Online Marketing Tactics, September 2014 [CHART]

Surveys have found both US and global marketers rating email as the most effective digital marketing tactic and the one that delivers the best ROI.

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Effect That Social TV Has On TV Show Follower Growth, September 2014 [CHART]

TV shows that live-tweet have a better follower growth rate than those that don’t.

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The Internet Spec Sheet [INFOGRAPHIC]

Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.

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Share Of TV Multitasking Time, October 2014 [CHART]

NFL Mobile App Use

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.

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Consumer Magazines’ Revenue Sources, October 2014 [CHART]

NFL Fans Gameday Mobile Behavior

The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.

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Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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Primary Channels In Which Millennials Share Content, June 2014 [TABLE]

25% of US millennial internet users shared digital content via social, with an average four shares per week.

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