Content Marketing
Mobile Activities While Researching Business Purchases, May 2014 [CHART]
Execs wanted a mix of content and information when researching via smartphone.
Read MoreInformation B2B Buyers Find Useful For Online Purchases, August 2014 [CHART]
The highest percentage of B2B buyers—73%—citing pricing as the most useful type of information for online work purchases.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Read MoreFortune 500 CMOs' Biggest Challenges [CHART]
Three of the top four challenges CMOs cited had to do with content marketing.
Read MoreWhy People Watch TV Online, October 2014 [CHART]
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
Read MoreMost Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Read More13 Characteristics Of Content Marketers [INFOGRAPHIC]
This infographic from Uberflip illustrates the many skills required of a content marketer.
Read MoreTimeframe During Which People Typically Watch TV Shows, August 2014 [CHART]
Nearly half of 18-34 year-olds watched a show after it had originally aired.
Read MoreWhy People Watch TV Online, August 2014 [CHART]
Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.
Read MoreTop Characteristics Of Successful B2B Content, October 2014 [CHART]
Three-quarters of business executives seek out content in order to research a business idea.
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