Content Marketing
Marketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Read MoreTop Factors For B2B Marketers' Digital Initiatives, February 2015 [CHART]
87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.
Read MoreType Of Content B2B Buyers Most Likely To Consume Post-Purchase, October 2014 [CHART]
36% of B2B tech buyers said they were most likely to consume thought leadership content after a purchase.
Read MoreB2B Technology Buyers' Desire For Post-Purchase Content, October 2014 [CHART]
80% of US B2B tech decision-makers said it was important or very important to receive ongoing content after making a purchase.
Read MoreFactors Influencing Decision To Go See A Movie, November 2014 [CHART]
US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.
Read MoreTop Reasons People Aren't Going To The Movies As Much, November 2014 [CHART]
One-quarter of US adult moviegoers have cut back on theater visits.
Read MoreTop US Markets By Video-On-Demand Subscription Penetration, November 2014 [CHART]
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
Read MoreShare Of Time Spent Listening To Audio Content [CHART]
Podcast listeners are now listening to more podcast audio than any other form of audio.
Read MoreMost Trusted Sources For News & Information, January 2015 [CHART]
On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
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