Content Marketing
Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.
Read MoreUS Instagram Users By Age, 2013-2019 [CHART]
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.
Read MoreTerms That Best Describe Native Advertising, Q4 2014 [CHART]
Two-thirds of Association of National Advertisers respondents agreed that native advertising needed clear disclosure, while just 13% disagreed.
Read MoreImportance Of Select Native Ad Components, Q4 2014 [CHART]
BI Intelligence forecast that US native ad spending would rise by 35.4% in 2015, to $10.7 billion.
Read MoreTop 7 Reasons For Time-Shifting TV, March 2015 [CHART]
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content.
Read MoreStock Photography Of Vince Vaughn & Unfinished Business Stars
Vince Vaughn & stars of Unfinished Business were photoshopped into stock photography for a joint marketing effort between Twentieth Century Fox & iStockPhoto.
Read MoreInfluence Of YouTube Stars, March 2015 [CHART]
Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star.
Read MoreUS Magazine Audience Share By Platform, 2013 vs 2014 [CHART]
The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion.
Read MoreTwitter Analytics
Twitter Analytics, a cool tool many people aren’t even aware of, provides a great deal of data and insight into how well or poorly your Twitter account is performing.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
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