Content Marketing Archives - Page 34 of 176

Weekly TV Everywhere App Use

Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.

How Marketers Use Data-Driven Insights

Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.

Traditional Media Consumption By Generation [CHART]

Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.

How B2B Content Marketers Identify Audience Needs

Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.

Conversion Rate Optimization Methods [CHART]

Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.

B2B Demand Generation Marketing Tactics [CHART]

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.

Google Search Quality Meetings: How Google Improves Its Algorithms [VIDEO]

Google has provided a few YouTube videos that give insight into how the company improves its search algorithms.

Top Conversion Optimization Methods, September 2015 [CHART]

A/B testing is still a top method used among client-side marketers to improve conversion rates.

The Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]

Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.