Content Marketing
Who The Public Blames For Spread Of Fake News [CHART]
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
Read More23% Of Americans Have Shared Fake News [CHART]
Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
Read More71% Of Americans Report Seeing Fake News [CHART]
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Read More84% Of Americans Confident They Can Recognize Fake News [CHART]
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
Read MoreTop Reasons For Creating Thought Leadership Content [CHART]
47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.
Read MoreSocial Media Post Content by Age [TABLE]
More than 3 in 4 American adults engage in social media in some way.
Read MoreMost Effective and Difficult Personalization Tactics [CHART]
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Read MoreUnderstanding Of The Customer Journey [CHART]
Less than half of marketers feel confident their organization understands the customer journey.
Read MoreHow Americans Consume News By Age [CHART]
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Read MoreGeographic Distribution Of Reporters & Editors, 1990-2015 [MAP]
In 1960, nearly a third of reporters and editors had never attended a single year of college; in 2015, only 8.3 percent could say the same.
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