Content Marketing
Newspaper Readership By Platform [CHART]
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
Read MoreData-Driven Personalization [CHART]
Marketers are in the process of implementing personalization strategies at their organizations.
Read MoreTop Digital Experience Goals For 2017 [CHART]
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Read MoreSocial Media Dayparting [INFOGRAPHIC]
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
Read MoreEmail Open Rate Optimization [INFOGRAPHIC]
This infographic by Campaigner illustrates tips to optimize your email open rates.
Read MoreTop B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreWhy American Mothers Love Their Brands [CHART]
For most American mothers, brand loyalty is all about quality and consistency.
Read MoreHow To Dynamically Capture Source Referrals Using Google Tag Manager
This guide demonstrates how to capture UTM source referral data using Google Tag Manager when distributing content broadly such as publishing press releases.
Read MoreVisual Marketing [INFOGRAPHIC]
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
Read MoreTop B2B Buyer Persona Criteria
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
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