Content Marketing
Popular Pinterest Content [CHART]
Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Read MorePinterest For Business [INFOGRAPHIC]
HubSpot put together the 10 Commandments Of Using Pinterest For Business infographic as a guide to using the visual bookmarking site.
Read MoreWeekly Time Spent Viewing Paid Online Video Content By Device [CHART]
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
Read MoreMillennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Read MoreCreating Shareable Content [PRESENTATION]
Sharaholic’s Janet Aronica offers four tips for creating shareable content. Read the rest at Sharaholic.
Read MoreDaily Content Consumption By Mobile Women [CHART]
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MoreAnti-Social CEOs [INFOGRAPHIC]
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
Read MoreThe Connected 2012 Olympics Fan [INFOGRAPHIC]
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Read MoreDifficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
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