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Content Marketing

Deconstructing Pinterest [INFOGRAPHIC]

Maxymiser created this infographic to demonstrate how eTailers can use take advantage of the visual bookmarking site.

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Embracing Online Culture [INFOGRAPHIC]

J6 Design designed this infographic that offers seven reasons you should embrace online culture.

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Encyclopedia Britannica vs Wikipedia [INFOGRAPHIC]

Statista created this infographic to illustrate the demise of the Encyclopedia Britannica at the hands of Wikipedia.

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Online Article Consumption & Banner Blindness [HEATMAPS]

Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.

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Gmail In Search Will Extend The Reach Of Email Marketing

Google’s Gmail in Search trail could significantly extend the life of email campaigns.

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Mobile Features & Content Use [CHART]

Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.

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Branded Community Activities [CHART]

Customers are drawn to branded customer communities by their content and that content’s relevance to them.

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Eye Tracking & Gender Differences For Bikini Ads [HEATMAPS]

EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.

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Types Of Companies/Products People Follow On Social Networks [CHART]

The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.

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Personal Branding & Google Search Results [INFOGRAPHIC]

Each day, one billion names are Googled.

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