Content Marketing
Leading Content Generation Goals According To B2B Tech Marketers, 2011 vs 2012 [CHART]
Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.
Read MoreLikely Online Marketing Trends [CHART]
56.4% said Google+ was likely to become massively influential in search engine results pages.
Read MoreBrand Engagement With Pinterest & Facebook [CHART]
55% of Pinterest users have engaged with retailers and brands via Pinterest, compared to the 48% of Facebook users that engage retailers or brands on Facebook.
Read MoreBeyond Social Media: Hospitality Trust & Papa Murphy's Praise [PODCAST]
The system for verifying the accuracy of travel comments on Trip Advisor undermines all of social commerce, will it limit its growth? Social Done Right – Papa Murphy’s community & company rally around their Little Monster photo contest.
Read MoreMarketing With Instagram [INFOGRAPHIC]
This infographic by Marketo serves as a guide for marketing with Instagram.
Read MoreTop Social Media Marketing Investments, July 2012 [CHART]
66% of marketers were investing in increasing their social media presence across different platforms & 56% were increasing the frequency of content published.
Read MoreTop Reasons People Are Drawn To Read Articles By Generation, September 2012 [TABLE]
Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article.
Read MoreContent Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
Read MoreVisual Communications Trend: Instagram Overtakes Twitter
Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million from March to August, 2012, a 724% gain.
Read MoreMost Popular Lead Generation Tactics [CHART]
Which of the following lead generation tactics does your organization currently use?
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