Content Marketing Archives - Page 159 of 176

Focus Of Retailers Tech Budgets, October 2012 [CHART]

Almost half of retailers surveyed in Q2 about their technology spending plans said that SEO, SEM & site research would be a main budget spend.

Beyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]

Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.

Most Important Elements Of B2B Content, October 2012 [CHART]

Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers.

Promoting Your Blog Posts [INFOGRAPHIC]

This infographic by Launch Grow Joy lists 30 ways you can promote your blog posts.

Target's Falling For You Branded Entertainment Campaign

Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote…

Time Spent Watching Video By Device & Cable Subscriber Status, August 2012 [CHART]

Cable subscribers spent 59.5 hours in August watching TV shows and movies on a variety of devices, vs. only about half as much time for non-subscribers.

Social Search User Login Status [CHART]

The data showed that 61% of Google searchers are logged into a Google service when using the search engine, compared to 22% of Bing users.

Content Marketing's Expected Importance, October 2012 [CHART]

84% of B2B marketers are planning to increase their content marketing over the next 12 months.

B2B Message Creation Roles, October 2012 [CHART]

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation.