Content Marketing
eReader Penetration, 2010-2015 [CHART]
Growth in ereader penetration will slow sharply beginning this year, when 19% of the adult population will use one at least monthly.
Read MoreExpected Global eReader Shipments, 2013 & 2016 [CHART]
After a worldwide decline in shipments this year, the ereader market will bounce back in 2013 with 18.2 million units shipped.
Read MoreContent Sharing
Professionals spend 40% of their time online in peer-based communities.
Read MoreContent Marketing Challenges For B2B Curators, October 2012 [CHART]
Among those using content marketing, 57% used content curation specifically as part of their strategy.
Read MoreMethods Used To Watch TV Content, June 2012 [CHART]
30% of all US internet users used a gaming console to watch online video.
Read MoreB2B Marketing Strategies, 2011 & 2012 [CHART]
That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.
Read MoreTypes Of Misleading Branded Content, November 2012 [CHART]
A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading.
Read MorePaid Alternative Television Venues, February vs. September, 2012 [CHART]
While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.
Read MoreDemographics Of Mobile Phone Photographers [TABLE]
Taking pictures is the most popular cell phone activity and there are only modest differences between demographic groups.
Read MoreAd Agencies' Most Effective New Business Generation Tools, October 2012 [CHART]
About 8 in 10 ad agencies believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%).
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