Content Marketing
Physicians' Online Content Consumption, Q1 2012 [CHART]
The most time spent online by US physicians was for so-called Health Care Providers content.
Read MoreTime Spent Online By American Physicians By Category, Q1 2012 [CHART]
The internet has become an integral part of clinical practice, allowing physicians to stay up to date on healthcare treatments, medications and payer guidelines.
Read MoreTechnologies Through Which Mobile Americans Get News, September 2012 [CHART]
42% of US smart phone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source.
Read MoreFrequency With Which Americans Read News Online, January 2013 [CHART]
39% of respondents said they read online news every day, only 25% said they watched cable TV news every day.
Read MoreLive vs. Time-Shifted Television Viewing, Q3 2012 [CHART]
Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion.
Read MoreContent Marketing Budget Allocations, January 2013 [CHART]
Marketers are spending an average of 12% of their budgets on content marketing.
Read MoreBeyond Social Media: No Death Star For You! [PODCAST]
This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.
Read MoreMost Exciting Digital Marketing Opportunities In 2013 [CHART]
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
Read MorePurposes Of Retailers' Mobile Strategies, January 2013 [CHART]
A survey of 93 qualified retail respondents by RSR Research finds that 86% strongly agree (47%) or agree (39%) that the purpose of their mobile strategy is to enhance their overall brand.
Read MoreGlobal Consumer Electronics Ownership, October 2012 [CHART]
Smart phone penetration climbed from 48% in 2011 to 58% in 2012, while tablet ownership rates almost doubled over the same period, going from 14% to 25%.
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