Content Marketing
Percentage Of North American Circulation Revenues From Mobile, October 2012 [CHART]
Mobile did not play a huge role in media companies’ circulation revenues, but many expected that to change by 2014, when over four out of 10 anticipated making at least 10% of their circulation revenues—excluding ad dollars—from mobile.
Read MoreNorth American Publishers That Format Content For Mobile, 2009-2013 [CHART]
2013 will be the first time 100% of publishers will format their content for mobile.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreHow People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read MoreGoogle+ Eyetracking Attention Order [HEATMAP]
Viewers spent an average of 5.9 seconds in the middle of the Google+ profile page, slightly longer than on either Facebook or LinkedIn.
Read MoreLuxury Marketing Content & Tactics, October 2012 [CHART]
The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.
Read MoreMarketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]
Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.
Read MoreInformation Sought From Health-Related Sites By Gender, January 2012 [CHART]
Almost seven in 10 women using such sites sought information about symptoms and diagnoses, compared with almost six in 10 men.
Read MorePreferred Health-Related Websites, January 2012 [CHART]
General health websites were in high demand among those who visited a health-related site over the previous six months, viewed by 59% of them.
Read MoreDevice Ownership Among American Households With Children, 2010 & 2012 [CHART]
Nearly all households with kids ages 0 to 8 had computers and a large majority had web-enabled phones.
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