Content Marketing Archives - Page 145 of 176

Trust In General News Sources By Age, January 2013 [CHART]

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.

Multitainment Behavior In The US & UK, April 2012 [CHART]

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.

Veracity Of Message & Frequency Of Exposure To Company Information, January 2013 [CHART]

How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.

Most Disruptive Media & Marketing Trends, January 2013 [CHART]

Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).

Mobile Shopper Activities By Device Type, January 2013 [CHART]

Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).

Prevalence Of TV Everywhere Service Use, January 2013 [CHART]

Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.

North American Publishers That Use A Paywall By Publication Type, October 2012 [CHART]

Four out of 10 media companies reported already using a paywall, with the highest percentage choosing a metered option.

North American Publishers' Mobile Apps By Device, 2011 & 2012 [CHART]

The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.

North American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]

The iPad saw the greatest percentage of publishers charging for content across publication categories.