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Content Marketing

StumbleUpon Eyetracking [HEATMAP]

This heatmap illustrates where people focus their attention at StumbleUpon.

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US Monthly Internet Radio Listeners, 2010-2016 [CHART]

Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.

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Objectives For Video Marketing Efforts, December 2012 [CHART]

The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.

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Key Performance Indicators For Native Video Ads, December 2012 [CHART]

The most common primary key performance indicators were brand lift, sharing and cost efficiency.

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Branded Online Video Distribution Tactics, December 2012 [CHART]

Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.

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Panel Discussion: The Pros & Cons Of Podcasting

A transcript of the Twitter chatter for February 2013 Java MeetUp 612 featuring Minnesota podcasters, titled: Does Podcasting Have Power and Influence?

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Tumblr Eyetracking Attention Order [HEATMAP]

This heatmap illustrates the order in which people focus their attention on Tumblr pages.

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Tumblr Eyetracking [HEATMAP]

This heatmap illustrates where people focus their attention on Tumblr pages.

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Most Exciting Online Opportunities, 2012 vs 2013 [TABLE]

35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.

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Top Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]

Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.

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