Content Marketing
Beyond Social Media: Simcity Fail, Dove's "Real" Beauty & NBA's Social Slam Dunk [PODCAST]
This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.
Read MoreInstagram Users By Gender, Race & Generation, December 2012 [TABLE]
Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.
Read MoreReach & Engagement Of Brand Videos On Facebook, March 2013 [CHART]
Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).
Read MoreAgency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]
80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.
Read MoreTop B2B Online Marketing Activities, March 2013 [CHART]
Email (64%) is B2B marketers’ most important digital marketing activity.
Read MoreTop Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]
Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.
Read MoreBeyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]
This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.
Read MoreMarketers' Priorities, 2012 & 2013 [TABLE]
For 2013, the number of marketers listing content marketing as their top priority nearly doubled, to 34.8%.
Read MoreImportance Of Authorship To Content Marketing, January 2013 [CHART]
Approximately two-thirds of marketing professionals considered authorship to play an important role in their content marketing strategy, while one-third did not.
Read MoreContent That Generates The Best ROI For Marketers, January 2013 [CHART]
Marketers were most widely satisfied by the ROI from featured articles, with 62.2% saying they provided some of the best content ROI.
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