Content Marketing
Consumer Electronics Devices Owned & Used Regularly, November 2012 [CHART]
54% of consumers report having access to a smartphone with Internet access – approaching the number of consumers with a laptop and/or desktop computer.
Read MoreOnline Marketing Success Factors [CHART]
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.
Read MoreUse Of Game Consoles To Stream Video, 2010-2012 [CHART]
Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time.
Read MoreContent Marketing: Effectiveness In The UK, March 2013 [CHART]
94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.
Read MoreHow People Watch Video On Smart Phones By Country, 2012 [TABLE]
In 2012, US mobile video viewers watched via both apps and the mobile web: 72% said they’d watched video by either method.
Read MoreTypes Of Streamed Mobile Video By Device, January 2013 [CHART]
The top three kinds of content for both smart phone & tablet users were movies, user-generated content (such as YouTube videos) and TV shows.
Read MoreVideo Gaming Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex video gaming landscape.
Read MoreDigital Marketing Budget Mix In 2012 [CHART]
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
Read MoreProduct Videos As Online Shopping Aids, March 2013 [CHART]
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.
Read MoreUS Digital Game Revenues, January 2012 & January 2013 [CHART]
SuperData pegged the digital games market at $960 million at the beginning of this year, up from $691 million in January 2012.
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