Content Marketing
Americans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreVideo Consumption By Platform & Generation, Q4 2012 [TABLE]
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.
Read MoreMost Difficult Social Media Marketing Tactics, February 2013 [TABLE]
The top three most effective social marketing tactics were also the most difficult tactics to execute.
Read MoreMost Effective Social Media Marketing Tactics, February 2013 [TABLE]
To best achieve social objectives, the greatest percentage of B2B & B2C marketers cited creating articles and blog post content.
Read MoreMost Important Social Media Marketing Strategy Objectives, February 2013 [TABLE]
The greatest percentage of respondents from both B2B and B2C companies considered customer engagement to be the primary purpose of their social media marketing.
Read MoreBeyond Social Media: Ford Stung by Agency, Fining Bloggers & HBO Go Unleashed [PODCAST]
This week’s highlights: Ford Stung by Agency; Social Tiger Haters; NRA’s Robocalls; Fining Bloggers; HBO Go Unleashed? Amazon’s Zombies & Reddit’s Five Year Olds & Illustrating Keynotes.
Read MoreTop News Sites By Facebook Interaction, September 2012 [CHART]
In terms of Facebook interactions, HuffPost beat out more traditional companies, such as The Daily Mail, The New York Times, and CNN.
Read MoreAmericans’ Favorite Media Activities By Generation, March 2013 [CHART]
64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.
Read MoreObstacles To Measuring Public Relations, March 2013 [CHART]
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness.
Read MoreMultitainment Behavior By Generation, March 2013 [TABLE]
81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.
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