Content Marketing
Multiscreen Behavior With Facebook & Twitter, March 2013 [CHART]
More than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing.
Read MoreContent Marketing Objectives For US B2B Marketers, 2011 & 2012 [CHART]
Engagement was the most frequently cited objective of content marketing among US B2B marketers.
Read MoreChange In Content Marketing Spending By North American B2B Marketers, 2011 & 2012 [CHART]
Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011.
Read MoreNorth American B2B Marketers Who Use Content Marketing, August 2012 [CHART]
More than nine out of 10 B2B marketers in North America used content marketing.
Read MoreFrequency Of Online Video Viewing Away From YouTube, March 2013 [CHART]
Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.
Read MoreFrequency Of YouTube Visits, March 2013 [CHART]
The vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013.
Read MoreChannel ROI Ratings, April 2013 [CHART]
75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment.
Read MoreOnline Viewership For Broadcast TV, March 2013 [TABLE]
Connected viewers watched live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.
Read MorePublic Relations Of Yesteryear & Today [INFOGRAPHIC]
This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.
Read MoreB2B Marketing Budgets [INFOGRAPHIC]
This infographic by Ambassador illustrates how B2B marketers are spending in 2013.
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