Content Marketing Archives - Page 129 of 176

Top Tactics To Improve B2B Email Marketing, March 2013 [CHART]

Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.

Americans' Attitudes Toward Radio, May 2013 [TABLE]

69% of respondents agree that streaming services do not replace radio.

Beyond Social Media: Nutella & Skittles Go Nuts [PODCAST]

This week: Nutella & Skittles go nuts, Hanes gets all destructive, Verizon demonstrates its services by partnering with a bear.

Sources That Inspire Online Purchases, May 2013 [CHART]

Buyers were most likely to have first seen their most recent online purchase while surfing around online (29%) or when looking to find something specific (25%).

Percent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]

Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.

Content Management Systems' Underperformance, May 2013 [CHART]

Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence.

Americans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]

In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.

Branded Vines More Likely To Be Shared Than Branded Videos [VINE]

According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.

Mobile Devices & Local Content, May 2013 [TABLE]

48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.

Ways Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]

More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.