Content Marketing
Programmatic Marketing, Current vs Planned Use – September 2013 [CHART]
While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.
Read MoreOnline Marketing Spending Increases In 2014 [CHART]
Content creation ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year.
Read MoreMobile Retail Site Performance, November 2013 [TABLE]
From an iPhone 4s, the median mobile site took 4.33 seconds to load, far quicker than the median full site page load time of 7.84, but still well below Google’s recommendation of 1 second or less.
Read MoreVisual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
Read MoreTypes Of Content Marketers Share Online, August 2013 [TABLE]
Nearly 60% of marketers would like to increase their video content in social networks – more than any other content category.
Read MoreTop 5 Channels For Sharing Content, Q3 2013 [CHART]
During September, Facebook accounted for a leading 57.3% of shares from websites that have the ShareThis tool embedded, significantly expanding its leading share from 42.4% a couple of months earlier in July.
Read MoreMost Effective Native Ad Formats, November 2013 [CHART]
While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.
Read MoreBlue Instagram Photos Attract More Likes [INFOGRAPHIC]
Instagram photos with blue as the main color got the most likes.
Read MoreHow Senior Marketers Use Online Video, Q3 2013 [CHART]
While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.
Read MoreHow Facebook Users Interact With News Posts, September 2013 [TABLE]
Only about one-third of Facebook users turned to the site for breaking news.
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