Technographics
Social Media's Effect On Shopping [INFOGRAPHIC]
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
Read MoreMillennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Read MoreMobile Devices Used For Consumer Apps [CHART]
Among retailers, smartphones were the device of choice for customer-facing applications, with 46.5% currently using them, compared to 26.5% for tablets.
Read MoreDaily Content Consumption By Mobile Women [CHART]
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
Read MoreInternet Connected Technology In Generation V Households [CHART]
Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
Read MoreAnti-Social CEOs [INFOGRAPHIC]
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
Read MoreThe Connected 2012 Olympics Fan [INFOGRAPHIC]
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Read MoreMobile-Only Online Activities By Gender [CHART]
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
Read MoreUS Teens' Time Spent Online By Device [CHART]
A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.
Read MoreFavorite Communication Methods Among American Teen's Friends [CHART]
Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.
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