Technographics
Mobile Campaign News By Political Affiliation [TABLE]
Some 27% of registered voters who own a cell phone have used their phone during this election campaign to keep up with news related to the election or politics.
Read MoreMobile Phone Ownership & Use By Political Party Affiliation [TABLE]
Liberal voters are more likely than conservatives to own a smart phone or to use text messaging.
Read MoreB2B Storytelling
81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.
Read MoreEvolution Of The Smartphone [INFOGRAPHIC]
This infographic takes a stroll through the history of the smart phone.
Read MoreGlobal Marketers' Mobile Activities, October 2012 [CHART]
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
Read MoreYOY Change In Broadcast Primetime TV Viewership [CHART]
Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.
Read MoreTablet Owners By Income, October 2012 [CHART]
47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets.
Read MoreTexting & Language [INFOGRAPHIC]
This inforgraphic takes a look at how texting is transforming our language.
Read MoreTarget's Falling For You Branded Entertainment Campaign
Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote…
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