Technographics
Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreMobile Internet-Connected Devices, Q3 2011 vs Q3 2012 [CHART]
Non-phone connected devices (e.g. tablets, eReaders) are accounting for an increasing share of connected device ad impressions.
Read MoreTime Spent Watching Mobile Video By Device, April-September 2012 [CHART]
the share of time spent watching online video on mobile phones and tablets continues to increase, passing 5% in August and hitting 5.4% in September.
Read MoreMobile Screens & Social Sharing, October 2012 [CHART]
About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.
Read MoreMillennials & Their Electronics, 2012 [CHART]
High-definition televisions had the highest rate of ownership among Millennials at 73%.
Read MoreBring Your Own Device [INFOGRAPHIC]
This infographic examines bring your own device behavior based on a global survey by Ovum.
Read MoreMultitainment Behavior By Device Pairs, Q2 2012 [CHART]
Consumers’ attention is more divided than ever as media multitasking becomes the norm.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
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