Technographics Archives - Page 48 of 86

Driving & Smart Phone Use, June 2012 [CHART]

Almost nine out of 10 of those using a smartphone while driving said they made or answered calls.

A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.

Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.

Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.

The penetration of tablets among UK children ages 5 to 15 grew from just 2% in 2011 to 9% in 2012.

eMarketer expects Apple to continue to dominate the tablet market, although its share will fall.

9.8 million UK consumers used a tablet device to access the web in 2012, representing growth of 140% over 2011.

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).