Technographics Archives - Page 44 of 86

Types Of Streamed Mobile Video By Device, January 2013 [CHART]

The top three kinds of content for both smart phone & tablet users were movies, user-generated content (such as YouTube videos) and TV shows.

78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smart phone.

More than nine in 10 American smart phone owners had used their device while at a physical store location.

60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.

Fully 70% of moms reported using their smart phone or tablet to shop.

For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).

70% of college students made mobile purchases, and 52% did so at least once a month.

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.

58% of marketers said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months.