Consumer Attitudes
Product Videos As Online Shopping Aids, March 2013 [CHART]
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.
Read MoreMothers' Most Important Factors In Making Purchase Decisions, December 2012 [CHART]
Reviews and ratings from other moms were the most important overall factor when making a purchase decision for nearly half of moms.
Read MoreTwitter Sentiment During Final Weeks Of 2012 Presidential Campaign [CHART]
From September through November, Romney was consistently the target of more negative reactions than was Obama.
Read MoreConservative Sentiment On Twitter Compared To Polls [TABLE]
The reaction on Twitter to Obama’s second inaugural address and his 2012 State of the Union was not nearly as positive as public opinion.
Read MoreTop Motivations For Shopping Online, March 2013 [CHART]
Asked to identify the top-3 improvements to their online shopping experiences that would motivate them to shop more, 74% of consumers cited free delivery.
Read MoreConsumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Read MoreAmericans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]
Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
Read MoreWomen Who Abandon Social Media, March 2013 [TABLE]
Among the 86% of North American women surveyed online who have a social media account, 38% are dubbed Defectors, who have stopped (16%) and/or decreased (28%) using at least one social network.
Read MoreTwitter Sentiment vs Public Opinion, March 2013 [TABLE]
The Twitter conversation does not tend to be exclusively more liberal or conservative than general public opinion, but it does seem to be quite negative at points.
Read MoreeCommerce vs. Bricks & Mortar Customer Satisfaction, 2000-2012 [CHART]
Customer satisfaction with e-commerce sites improved in 2012, outpacing satisfaction ratings with traditional retail stores for the 11th consecutive year.
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