Consumer Attitudes
Core Gamers' Likelihood Of Buying New Console At Release, January 2013 [CHART]
29% of core gamers indicated a willingness to buy a next-generation console soon after its release.
Read MoreLikely Cable To Streaming Video Subscription Switchers [TABLE]
12% strongly agreed with the statement: I would consider replacing my cable subscription with a streaming media subscription (e.g., Netflix, Hulu Plus) in 2013.
Read MoreAmericans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreTrust In Advertising & Promotions, March 2013 [CHART]
Only 15% of Americans trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages.
Read MoreTop Prompts For Trying New Fashion Retailers, March 2013 [CHART]
39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.
Read MoreCustomer Service Channels & Expectations, March 2013 [TABLE]
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.
Read MoreAmericans' Awareness Of News Industry’s Financial Woes, March 2013 [CHART]
Fully 31% of respondents reported having stopped turning to a particular news outlet because they felt it was no longer providing them with the news and information they were accustomed to getting.
Read MoreAmericans Who Have Postponed Medical Treatment Due To Cost, 2004-2012 [CHART]
Three out of 10 consumers saying they had put off medical treatment due to cost within the last 12 months
Read MoreConsumer Reactions To Multi-Screen Advertising, March 2013 [CHART]
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.
Read MoreConsumer Reactions To Poor Mobile App Experiences, March 2013 [CHART]
56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app.
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