Consumer Attitudes
Cambridge Analytica's Effect On Online Privacy Concerns [CHART]
A majority of US internet users said that Facebook sharing data with Cambridge Analytica raised some level of concern over how their information is used online.
Read MoreCharacteristics Of Inferior B2B Content [CHART]
48% of the more than 200 B2B marketing leaders said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content they found interesting.
Read MoreVisual vs Text Information When Shopping Online [CHART]
More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search.
Read MoreMarketing Flywheel [INFOGRAPHIC]
This infographic from Outgrow illustrates using the flywheel concept as a methodology for growing your business. Watch HubSpot CEO Brian Halligan discuss the concept.
Read MoreDigital Banking Appeal By Age [CHART]
This year, eMarketer forecast that 55.4 million millennials ages 23 to 38 will use digital banking. But, they’re not all fans of digital-only banking.
Read MoreSentiments Toward Retail Facial Recognition [CHART]
Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.
Read MoreEmail Personalization [INFOGRAPHIC]
This infographic from Post Funnel illustrates why personaliztion is essential to meet customer expectations and to delivering results.
Read MoreMillennials' Response To Video Marketing [CHART]
Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.
Read MoreWhy Customers Abandon Feedback Surveys [CHART]
Some 44% of consumers across the US, UK and Australia say they’ve abandoned a customer feedback survey without completing it, according to a recent study from Medallia.
Read MoreAmericans' Trust In Mass Media, 2001-2018 [CHART]
Almost half (45%) of American adults now trust the mass media, representing an uptick from 41% last year and a low of 32% in 2016, per survey results from Gallup.
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