Consumer Attitudes
Hispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
Read MoreHow Stay-At-Home vs. Working Moms View The Internet, March 2013 [TABLE]
More than two-thirds of working and stay-at-home moms agreed that the internet has changed the way they get information about products and services.
Read MoreDigital Ad Agencies' Attitudes Toward TV & Online Video, July 2013 [TABLE]
Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video.
Read MoreTop Considerations When Choosing Brands By Gender, July 2013 [CHART]
Only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men.
Read MoreBiggest Business Risks In 2013 According To Global Execs [CHART]
Loss of customers comes in as the second-most prioritized risk, closely behind high taxation.
Read MoreMost Buzzworthy Brands, H1 2013 [CHART]
Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).
Read MoreSocial Media Fatigue, July 2013 [TABLE]
52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.
Read MoreInterest In TVCommerce, May 2013 [CHART]
Of interested TV shoppers, 82% said they could see themselves purchasing products featured in a TV program.
Read MoreLeast-Trusted Companies, July 2013 [TABLE]
Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.
Read MoreAmount Online Americans Will Spend On Travel Purchases Via Mobile, March 2013 [CHART]
Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys.
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