Consumer Attitudes
Importance Of Price To B2B Industrial Buyers, December 2013 [CHART]
Roughly 6 in 10 B2B buyers from industrial sectors indicate that at least 60% of their purchase decisions are dominated by the immediate purchase price of the equipment.
Read MoreB2B Buyers' B2C Behavior, November 2013 [TABLE]
61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions.
Read MoreAmerican English Dialects [MAP]
Robert Delaney, a reference associate at Long Island University, developed a dialect map that identifies 24 regions of American English.
Read MoreFive Least Courteous States In The Union [MAP]
The least-courteous states, in order: Wisconsin, which took first place, Massachusetts, Indiana, Tennessee and Ohio. The MOST courteous…?
Read MoreTop Five Pottymouthiest States In The Union [MAP]
People in Ohio cursed the most as compared to every other state in the Union: They swore in one out of about every 150 phone conversations.
Read MoreMobile Ads & CPG Purchase Decisions, November 2013 [CHART]
Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad.
Read MoreConsumer Desires For Speedy Online Support, November 2013 [TABLE]
7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.
Read MoreCustomer Service Reps Calming Qualities, November 2013 [CHART]
When consumers have an urgent customer service need, 7 in 10 will pick up the phone and call the company for help.
Read MoreRetailers' Attitudes Toward eCommerce Platforms, November 2013 [CHART]
Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities.
Read MoreAmericans Willing To Pay More For Green Products By Age, November 2013 [CHART]
About half of Americans agree that they care about the efforts brands are making to help the environment.
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