Consumer Attitudes
Smart Phone Use While Shopping At Local Business, April 2014 [CHART]
Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business.
Read MoreIgnored Ad Types By Age & Gender, January 2014 [TABLE]
The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Read MoreEffectiveness Of Online vs Traditional Advertising With Mobile Millennials, January 2014 [CHART]
When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective
Read MorePrimary Challenges For Small Business Owners, Q2 2013-Q1 2014 [TABLE]
Attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.
Read MoreUK Consumers' Showrooming Attitudes & Activities, September 2013 [CHART]
Because of younger consumers’ focus on price, 43% of students in the survey had showroomed.
Read MoreConsumer Attitudes Toward Local Search, April 2014 [TABLE]
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
Read MoreHarry Potter-Related Baby Names, 1996-2012 [VIDEO]
Hermione, Draco, and Sirius all gained popularity after being featured in the Harry Potter books.
Read MoreHBO Effect: Female Babies Named Arya, 1996-2012 [VIDEO]
The name Arya surged in popularity with girls in 2011 and 2012, after the The Game Of Thrones premiered.
Read MoreThe HBO Effect: Babies Named "Khaleesi," 2010-2012 [VIDEO]
146 Khaleesis were born in 2012, making it more popular as a full name than Betsy or Nadine.
Read MoreConsumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]
Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.
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