Consumer Attitudes Archives - Page 57 of 116

US Affluents Who Would Like Text Messages From Luxury Brands By Generation, Q1 2014 [CHART]

Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand.

Small Business Owners’ Top Technologies, May 2014 [CHART]

Some 86% of small business owners believe that technology is important to their business.

Consumer Attitudes Toward Mobile Marketing, May 2014 [TABLE]

Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices.

Marketers On Social Media ROI & Facebook Effectiveness, May 2014 [CHART]

Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year.

Customer Satisfaction With Subscription TV Providers, 2013 vs. 2014 [CHART]

Satisfaction with providers has dropped to a multi-year low.

Germans Who Think Their Online Information Is Safe, 2011 & 2013 [CHART]

July 2013 polling conducted by ARIS for BITKOM found that only 29% of internet users in Germany ages 14 and older felt their online information was safe,

B2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]

Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.

Experiences That Influence The Purchase Decisions Of Affluents By Generation, Q1 2014 [TABLE]

Around nine in 10 US affluent internet users said that when it came time to buy, past experiences played a significant role.

Major Purchases Planned By US Affluents, March 2014 [TABLE]

Purchasing or leasing a new car and having a major home remodeling tied as the No. 1 major purchases US affluents planned to make over the next 12 months, each cited by 25.0% of respondents.

Need For Improved Analytics, May 2014 [CHART]

About 6 in 10 professionals from around the world agree that there is pressure from senior management for their organization to become more data-driven and analytical.