Consumer Attitudes
Attitudes Toward Brands That Use In-App Marketing In Free Mobile Apps, January 2014 [TABLE]
When asked what type of ads would cause them to view a brand negatively, just 6% of respondents cited rewards.
Read MoreTolerance Toward In-App Marketing In Exchange For Free App, January 2014 [CHART]
Though 63% of US smartphone app users said they knew mobile ads were necessary, they were far more likely to prefer rewards: 84%.
Read MoreMobile In-App Ad Preferences, March 2014 [CHART]
More than two-thirds of US smartphone owners surveyed said that if they had to see in-app advertising, being offered a reward for viewing or engaging with an ad was their top preference.
Read MoreWays Consumers Want Companies Tell Them About Their Personal Data, April 2014 [CHART]
Just 35% of US internet users thought businesses were transparent enough about how they used personal information.
Read MoreUS News Consumers Top News Topics, June 2014 [CHART]
US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).
Read MoreConsumer Attitudes Toward Ads, June 2014 [CHART]
Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.
Read MoreConsumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]
Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.
Read MoreGenerations' Work Relationships [PRESENTATION]
68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
Read MoreTop Reasons For Using Video Streaming Services, Q1 2014 [CHART]
Roughly half of US and Canadian adults use monthly streaming video subscription services and more than one-quarter use pay-per-rental services.
Read MoreHow Brands Connect With Interests-Driven Consumers, June 2014 [CHART]
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product.
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