Consumer Attitudes
Top Challenges To Measuring Marketing's Business Contributions, April 2014 [CHART]
73% of US marketers said that data analysis would be more of a priority in 2014.
Read MoreMarketing Execs' Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]
Marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams.
Read MoreTop Frustrations Mothers Feel When Shopping For Family, June 2014 [CHART]
Overspending on extra, unplanned items was the most frustrating part of shopping for or with their family, cited by 51% of mothers.
Read MoreConsumer Trust In Online Customer Reviews, July 2014 [CHART]
92% of respondents will use a local business if it has a 4-star rating.
Read MoreConsumer Use Of Online Customer Reviews For Local Businesses, July 2014 [CHART]
88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business.
Read MoreAmericans' Small-Ticket Budget Cutbacks, June 2013 vs June 2014 [CHART]
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.
Read MoreTop 10 Most Popular Smart Phone Apps, May 2014 [CHART]
Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.
Read MoreLength Of Time People Keep Their Mobile Devices, March 2014 [TABLE]
Over half of smart phone and tablet owners are toting devices purchased within the past year.
Read MoreAttitudes Toward Private Label Shopping By Generation, June 2014 [CHART]
Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.
Read MoreAmerica's Most Patriotic Brands, 2013 vs 2014 [TABLE]
Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
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