Consumer Attitudes
Attitudes Toward Branded Videos, June 2014 [CHART]
Branded video ad views hit 2.89 billion in Q2 2014, up from 2.48 billion in Q1 2014 and 1.92 billion in Q2 2013.
Read MoreLikely Response To Winning $100,000 By Generation, May 2014 [TABLE]
18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.
Read MoreSilent Generation's Perception Of Their Portrayal In Advertising, August 2014 [TABLE]
6 in 10 members of the Silent Generation agree that they are portrayed in advertising as stereotypes.
Read MoreImportance Of Hispanic Culture To US Hispanics, February 2014 [CHART]
Around two-thirds of US Hispanics said staying connected to Hispanic culture was important.
Read MoreWhy People Don't Click On Mobile Ads, March 2014 [CHART]
The most popular reason smartphone and tablet users hadn’t clicked on mobile ads in the past month was because they just weren’t interested in the offering.
Read MoreTop Challenges For Small Businesses In Attracting & Keeping Customers, August 2014 [CHART]
Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.
Read MoreSocial Customer Care, August 2014 [TABLE]
Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%).
Read MoreBusinesses Exces That Are Ready To Optimize The Internet Of Things By Industry, [CHART]
Preparation and planning for the IoT varied greatly across sectors.
Read MoreBusiness Execs' Familiarity With Internet Of Things, May 2014 [CHART]
The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.
Read MoreTop Frustrations Of Poor Customer Service, August 2014 [CHART]
Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience.
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