Consumer Attitudes
10 Least Engaging Brands, 2015 [CHART]
Brands are failing to keep pace with consumers’ growing expectations.
Read MoreConsumer Interest In New Online Tools & Services, March 2015 [CHART]
Consumers are more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own.
Read MoreEffective B2B Storytelling [INFOGRAPHIC]
This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.
Read MoreFrequency With Which Americans Wear Health Tracking Devices, January 2015 [CHART]
25.0% of US internet users brought health data from a personal health monitoring device when going to a physician visit.
Read MoreHow Americans Use Health Apps, January 2015 [CHART]
56.6% of US adult mobile health app users shared their tracked health information with their doctors.
Read MoreTV Binge- vs Marathon-Viewing Frequency, November 2014 [CHART]
55% of US TV viewers marathon-viewed at least occasionally, with 21% doing so frequently.
Read MoreTypes Of Information People Worry Hackers May Get, March 2015 [CHART]
People were most likely to worry about their social security numbers getting out.
Read MoreHispanics' Purchase Decision Influences, March 2015 [TABLE]
Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.
Read MoreWhy Millennials Have Not Used A Financial Professional, December 2014 [CHART]
Among US internet users ages 25 to 35 polled in December 2014 by Principal Financial Group, 70% said having financial security was their top goal.
Read MoreCMOs' Aspirations, March 2015 [CHART]
CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.
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