Consumer Attitudes
Factors That Give eCommerce Sites Legitimacy, October 2015 [CHART]
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Read MoreMothers' YouTube Video Preferences, Q1 2015 [CHART]
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Read MoreFrequency Mother's Feel Judged For Parenting Skills, February 2015 [CHART]
Nearly 7 in 10 US mother social media users felt their parenting decisions were always or sometimes judged by other mothers.
Read MoreLevel Of Parental Concern Over Child's Mobile Use, August 2015 [CHART]
US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.
Read More2015 Holiday Shopping Trends [INFOGRAPHIC]
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Read MoreHow Consumers Use Social Media For Customer Service, July 2015 [CHART]
One-third of US adults report having ever used social media to ask a customer service question.
Read MoreGenerational Identification, September 2015 [CHART]
A majority of US Millennials don’t consider themselves part of the Millennial generation & only 30% say that the label applies well to them.
Read MoreResearch Tools That Influence Marketers' Decisions, July 2015 [CHART]
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.
Read MoreTop Factors In Website Trust, September 2015 [CHART]
A majority of consumers don’t trust websites that suffer from security and usability issues.
Read MoreImportance Of Search To Small Business Owners, 2014 & 2015 [CHART]
Search is typically a major driver of traffic to websites, but small-business owners disagree on whether it’s important for new business opportunities.
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