Consumer Attitudes
Twitter Shares Decrease 11% After Share Count Removal [CHART]
Twitter’s decision to remove share counts from its sharing buttons has resulted in an 11% decrease in content sharing on the network.
Read MoreConsumer Attitudes Toward Primetime TV Ads, 2004-2015 [CHART]
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low.
Read MoreDesktop Ad-Blocking Rates By Country, June 2015 [CHART]
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads.
Read MoreMothers' Degree Of Worry Over Social Media Image, June 2015 [CHART]
Many mothers feel stressed about their presence in the very places marketers are trying to reach them.
Read MoreUS Millennial Ad-Blocking, July 2015 [CHART]
A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
Read MoreHow People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Read MoreOnline Customer Reviews' Effect On Local Businesses, 2010-2015 [CHART]
Positive online customer reviews appear to be having a bigger effect than in the past.
Read MoreTypes Of Sales Emails Executives Respond To, September 2015 [CHART]
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Read MoreCustomer Satisfaction With In-Store Shopping, September 2015 [CHART]
About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores.
Read MoreMale Millennials' Emotional Responses To Video Ads, September 2015 [CHART]
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Read More