Consumer Attitudes
Consumer Use Of Local Online Reviews [CHART]
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Read MoreSaint Patrick's Day [INFOGRAPHIC]
This infographic fom WalletHub illustrates facts and figures about Saint Patrick’s Day 2017.
Read MoreWhy Consumers Flag Promo Emails As Spam [CHART]
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
Read MoreConcerns About Artificial Intelligence [TABLE]
60% of internet users said they were very concerned about the criminal use of AI technologies.
Read MoreBenefits Of Artificial Intelligence [CHART]
Consumers believe the technology can help solve a lot of problems, as well as assist them with any decisions they need to make—ultimately it’s convenient.
Read MoreTop B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreWebsite Loyalty Factors [CHART]
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
Read MoreMost Annoying Aspects Of B2C Marketing Emails [CHART]
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
Read MoreHow Parents Save For Their Kids College Education [CHART]
Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college.
Read MoreInitial Job Approval Ratings Of US Presidents [CHART]
Gallup’s tracker showed that only 45% of the American public said that they approved of the job Donald Trump was doing, with an equal number disapproving.
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