Consumer Attitudes
Definition Of Brand Transparency [CHART]
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
Read MoreCompanies People Trust Least With Personal Information [CHART]
Out of the major tech companies, people trust Facebook the least with their personal information.
Read MoreSharing Economy vs Traditional Services [CHART]
Some 83% of US adults report being familiar with at least one sharing economy service used for traveling, such as AirbnB, Lyft, or HomeAway, according to a report from Ipsos and Allianz Global Assistance.
Read MoreAudio Sources For Smart Speaker Owners [CHART]
Streaming music is one of the most common uses of Smart Speakers, and there’s evidence now that Smart Speaker owners are beginning to default to their devices for all their audio needs.
Read MoreWhy Customers Ignore Emails From Retailers [TABLE]
Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.
Read MoreHow Job Candidates Evaluate Employer Brands [CHART]
More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.
Read MoreHow Single 30-45 Women See Themselves [CHART]
Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.
Read MorePatriotism By Generation [CHART]
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.
Read MoreChallenges Of Chatbot Use [CHART]
These AI-powered helpers can answer questions 24/7 and don’t make users wait on hold, but not everyone sees the benefits of interacting with chatbots in lieu of other channels.
Read MoreSocial Media Persuasion By Demographic [CHART]
We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.
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