Consumer Attitudes
Frequency Of Online Privacy Concerns, June 2012 [CHART]
Nearly all the respondents said they are concerned about digital privacy at least sometimes. But fewer than half said they did so ‘frequently’ or ‘always.’
Read MoreConsumers Who Buy From Cause-Supporting Brands, 2010 & 2012 [CHART]
Nearly half of those who bought from cause-supporting brands in 2012 said they did so monthly.
Read MoreSocial Purpose Triggers Purchases, 2008-2012 [CHART]
In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.
Read MoreMillennials & Branded Entertainment, December 2012 [CHART]
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).
Read MoreSmall Businesses & Social Media Use, December 2012 [CHART]
Just 35% of the respondents said they are actively using social media, although 16% are interested in learning how to use social.
Read MoreConsumer Interest In Interactive TV, December 2012 [CHART]
35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.
Read MoreMillennials & Customer Experience Feedback, December 2012 [CHART]
67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.
Read MoreGoogle Maps Prompts 29% Growth In iOS 6 Adoption [CHART]
Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps.
Read MoreAttitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]
More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.
Read MoreMobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
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