Citizen Marketing/Branding
Online Politics & The CNN/YouTube Debates
Which Democratic candidates embraced the YouTube culture and open source politics during the CNN/YouTube Democratic primary debate?
Read MoreYahoo! & Netscape Get Facelifts
Yahoo and Netscape recently launched their redesigned home pages.
Read MoreCustomer Service In The Citizen Media Age
Vincent Ferrari’s recording of his cancellation of his AOL account turned into a media firestorm and a PR disaster for the Internet service provider after the blogger posted his customer service experience online.
Read MoreChevy Tahoe Citizen Marketing Campaign
Conventional wisdom says that GM made a colossal blunder by allowing ordinary Joes to make an ad for the Chevy Tahoe. Conventional wisdom is wrong.
Read MoreWebcam Stars – Product Placement At YouTube
Logitech scores big with product placement in YouTube star’s videos.
Read MoreCitizen Branding Through Fanboy Ads
Online video sharing services such as YouTube are exposing fanboy ads that are fundamentally changing the nature of product branding
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