Citizen Marketing/Branding
Revenge Of The Customer: United Airlines Breaks Guitars
When musician Dave Carroll posted the United Breaks Guitars video to YouTube, United Airlines was left flat-footed in their crisis communications response.
Read MoreThe New iPhone 3GS – Parody
A fake commercial parodying the new iPhone 3GS.
Read MoreJeff Jarvis Discusses Brands' Use Of The Social Web
Jeff Jarvis, blogger and author of What Would Google Do?, discusses brands’ use of the social Web at the Columbia Business School.
Read MoreThe Current Creative & Knowledge Renaissance
While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.
Read MoreA Fair(y) Use Tale
Watch a humorous, informative review of copyright principles delivered through the words of Disney characters in response to a Disney fair use challenge.
Read MoreCharlene Li Presentation: Social Media For Businese
Keynote speech by Charlene Li, “Social Media For Business.”
Read MoreConsumer Behavior: Restaurant Customers Photograph Their Meals
In a video segment about Izzy’s Ice Cream in Saint Paul, a customer photographs his cup of ice cream, demonstrating a common consumer behavior that is typically accompanied with uploading and sharing the photos on Flickr and Facebook.
Read MoreHow to Build Your Company's Online Reputation – Interview Notes
Review and rating Web sites are only one aspect of an organization’s online reputation.
Read MoreCrisis Communications – How To Manage Negative News
Stephanie Fox, Kris Patrow & David Erickson of Tunheim Partners discussed crisis communications and how to manage negative news on April 2, 2009.
Read MoreHeather Locklear Can Help You Sell Social Media
Heather Locklear explains how social media works in this Faberge Organic Shampoo Commercial from the 1970s.
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