Citizen Marketing/Branding
Bud Light Paintball Airstrike Ad Hijacked By Retailer
Brands that don’t upload their own television commercials to YouTube are failing to fully capitalize on the interest those commercials generate online.
Read MoreCareer Advice For College Students
Twenty-five pieces of career advice for college students, kids applying to colleges, and young adults entering the workforce.
Read MoreNew Facebook Privacy Opens The Floodgates, Offers More Control
Facebook’s new privacy settings should have the effect of substantially increasing the volume of user-created content that is available to the general public.
Read MoreFacebook Relationship Status: Just Married
This couple changed their Facebook relationship statuses to Married and tweeted about it…at the alter.
Read MoreThe Wire – WCCO TV's Innovative Collaborative Journalism Project
The Wire is an online application that will harness WCCO TV viewers’ (and non-viewers) conversations around the news while encouraging collaborative journalism.
Read MoreNHL Gets Online Video Marketing
While the NFL and Major League Baseball are busy locking down online content, the NHL is setting their video content free online.
Read MoreParanormal Activity Fans Will Low-Budget Digital Video Horror Film Into Theaters
Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16.
Read MoreThe One Big Thing: FTC Disclosure Rules – What Everyone Should Know About Online Endorsements
The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age.
Read MoreBook Review
Seth Godin’s Tribes is an easy read once you get used to Godin’s scattershot prose. It is also a good primer on the idea of tribes: A group of people who connect with one another based on a shared interest or idea.
Read MoreIs Social Media A Fad?
Is social media a fad? Or is it the biggest shift since the Industrial Revolution?
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