Branding
The One Big Thing: Real-Time Conversational Context In Search – The Twitter Search Deals
The One Big Thing you need to know about this week is that Google and Bing have cut deals for access to real-time conversation data from Twitter (in the case of Google) and both Twitter and Facebook (in the case of Bing).
Read MoreBabes On Skates: Evian's TV Ad Campaign Minus The Television
During a week in which Michael Jackson’s death dominated not just the news, but also online video viewing, Evian’s deliberate attempt at creating a viral video has succeeded to the tune of 3.8 million views.
Read MoreRevenge Of The Customer: United Airlines Breaks Guitars
When musician Dave Carroll posted the United Breaks Guitars video to YouTube, United Airlines was left flat-footed in their crisis communications response.
Read MoreSteve Rubel On The Power Of Personal Brands In The Twitterverse
This is Steve Rubel addressing the 140 Character Conference and discussing personal brands and Twitter.
Read MoreJeff Jarvis Discusses Brands' Use Of The Social Web
Jeff Jarvis, blogger and author of What Would Google Do?, discusses brands’ use of the social Web at the Columbia Business School.
Read MoreThe One Big Thing: Facebook Vanity URLs
The One Big Thing you need to know about this week is Facebook’s new vanity URLs feature.
Read MoreBlog Marketing With A Facebook Fan Page
David Erickson creates a Facebook fan page in order to help rebuild traffic to Videolicious.tv, his video blog.
Read MoreWalker Art Center: Designing Obama Panel
The Walker Art Center’s May 12, 2009, panel “Designing Obama” — featured designers Sol Sender and Scott Thomas and was moderated Paul Schmelzer.
Read MoreJournalism Brand Fans
Through social media, journalists are creating their own personal channels to their audiences; audiences they can take with them from job to job.
Read MoreWeb Site Mistakes Restaurants Make – Interview Notes
Common Web site mistakes restaurants make.
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