Branding
Confusing Branding: New York Texas Toast [PIC]
It only dawned on me as I was packing away the groceries just what exactly was wrong with this picture. NEW YORK Texas Toast?!?
Read MoreCan You Delete Something From The Internet? [VIDEO]
Though it’s next to impossible to delete something from the Internet, there are reputation management tactics to deal with negative online content.
Read MoreBeyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]
This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.
Read MoreBeyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]
This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.
Read MoreBeyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]
This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.
Read MoreBeyond Social Media: No Death Star For You! [PODCAST]
This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.
Read More10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]
The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.
Read MoreConsumers Finding & Sharing Daily Deals
54% of daily deal subscribers would share a deal simply because it’s great, regardless of whether or not they are current customers.
Read MoreHow B2B Marketers Are Using Social Media
eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.
Read MoreBrand Talk Talk Talk Talk Talk
28% of online consumers say social network communication by brands should be conducted once a month or less.
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