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Branding

Confusing Branding: New York Texas Toast [PIC]

It only dawned on me as I was packing away the groceries just what exactly was wrong with this picture. NEW YORK Texas Toast?!?

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Can You Delete Something From The Internet? [VIDEO]

Though it’s next to impossible to delete something from the Internet, there are reputation management tactics to deal with negative online content.

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Beyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]

This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.

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Beyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]

This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.

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Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]

This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.

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Beyond Social Media: No Death Star For You! [PODCAST]

This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.

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10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.

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Consumers Finding & Sharing Daily Deals

54% of daily deal subscribers would share a deal simply because it’s great, regardless of whether or not they are current customers.

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How B2B Marketers Are Using Social Media

eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.

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Brand Talk Talk Talk Talk Talk

28% of online consumers say social network communication by brands should be conducted once a month or less.

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