Blog Marketing
Best Social Channels For B2B Customer Pre- & Post-Sale Engagement, June 2015 [TABLE]
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
Read MoreTop Word Of Mouth Channels For Gen Xers & Millennials, August 2015 [CHART]
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media.
Read MoreCustomer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Read MoreEmail Signature Best Practices
You probably don’t get as much value as you could out of the lowly email signature so here are some email signature best practices to help you out.
Read MoreTrust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Read MoreEffective B2B vs B2C Content Marketing Tactics, November 2014 [TABLE]
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Read MoreSMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MoreUS LGBT Media Consumption By Generation, August 2015 [TABLE]
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Read MoreHow Women Share Online Videos, March 2015 [CHART]
More than seven in 10 women said they shared online videos on Facebook.
Read MoreHow Women Find Online Videos, March 2015 [CHART]
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
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